How To Market Your Business in 2020
In today's information dense world, it is hard to make your Product/Service stand out amongst the crowd. With advertising ever evolving to more updated methods of attracting the population's attention, so too, do small businesses need to keep up with the trends in order to compete with big brands! Here's how we can help you, by letting you know how YOU can market your business in 2020.
1. Create high-quality content and post on various platform
One of the easiest ways you can market your business is to build a blog where you can post and share great quality content. Content creation is not limited to only posting on your blog. You can post it on your various social media platforms such as Instagram, Facebook, and Linkedin. This is a long term strategy and it doesn't work overnight. But every business owner and entrepreneur needs to understand the importance of implementing digital marketing into their business.
Not only does having a solid content creation strategy help you in any industry or help to drive traffic by and trigger google's algorithm, but it also leads to creating authority. If you can become an authority in your industry, you'll get the attention of your consumers, the media, and like-minded entrepreneurs.
2. Start talking to more people on LinkedIn
LinkedIn groups are a great way of instantly connecting with others in your industry or niche to help spread your message. You can promote your content through LinkedIn groups, but never spam. It's best to add value to a conversation or discussion before trying to drop your links.
You can provide value to like-minded people and get leads for your business. Who knows that the next person you talk to on LinkedIn could be your loyal customer?
3. Leverage influencers Marketing
Influencer Marketing is a powerful tool when used with the correct Hook, Story, and Offer. Influencer marketing leverages someone’s authority in the industry and the power of social media to your favor reaching thousands of peoples from across the world in a heartbeat. I'm pretty sure that you don’t have the reach to hundreds of thousands of people in a short notice.
So in order to reach your target audience, you will need amplifiers, people of authority, and influencers to help spread your messages. It's not free, but it will instantly give you reach to hundreds of thousands of people in your niche when you pick the right influencer.
4. Create "How-To" Videos on YouTube
What do you do if you don’t know how to cook spaghetti? First, you'll google instructions then you'll proceed to youtube for a more detailed explanation right?
Well ever since the launch of the digital era, YouTube offers vast resources for marketing your business on the web as well. While you might find some difficulty at the start for building your audience, if you focus on quality content, eventually you’ll reach a vast amount of people. Again, the key is ADDING VALUE to them!
All in all the main goal of marketing is to build your brand while reaching out to as many of your target audience as possible!