9 evergreen strategies on How to get traffic to your website
The key to any successful business is Traffic. If there are no eyes on your product, there will be no results produced, regardless of how great your product/service is! There are many ways to increase traffic on your site and today let’s talk about 9 of them!
This is a no brainer. Studies have shown that global advertising spending in 2019 is 333.51 Billion US Dollars! Paid search, Social Media Advertising, Display Ads are all great ways of attracting visitors to your site. Plan your strategies ahead to suit your advertising goals. Are you looking for traffic, or are you looking to increase conversions? Each paid channel has its pros and cons. You'll need to brainstorm your advertising goal with your team before reaching for your credit card.
2. Get on Social Media Platforms
It's one thing to create great content, it’s another to get active on social media to promote your content. Audience love brands that are constantly active on their social media! Social Media is one of the best ways to increase traffic to your website. One of the evergreen strategies is to use social media to promote your site. Twitter is great for short texts and tempting links, whereas Google+ Advertising can help your website show up in keywords people search for!
3. Hooking Headlines
Headlines are one of the most important parts of your content. Without a compelling headline, even the best-written article will be unread. You can always pick up a skill and master copy-writing. Usually, writers write up to ten to twenty different headlines before settling down with the one that will drive the most traffic.
4. Guest Blogging
Guest blogging isn’t extinct. Posting your article on a reputable site will definitely increase your website traffic and help build your brand. One thing to keep in mind is that standards for guest blogging have dramatically increased ever since the rise of the internet!
5. Go Referral Traffic (Link building)
Instead of trying to persuade sites to link back to you, create irresistible content that others want to link to you. If you have quality content you might even be able to post your article on Forbes, Entrepreneur or even NY Times.
6. Post Content on Linkedin as well
Linkedin has evolved from a job posting site into a social site. The world's largest professional social networking site is now a gold mine for publishing content. That means you should post content on Linkedin on a regular basis as well! Doing so can increase traffic to your website and build authority in your industry as well.
7. Interview Industry Leaders
You'll be genuinely surprised how many people are willing to have an interview with you if you ask. Don't get me wrong there will be rejections along the way. Once you get an interview with an industry leader, be sure to publish that interview on your social media platform and link that to your site! Not only will the name recognition boost your credibility and increase traffic to your website, but the interviewee will also probably share the content too, further expanding its reach.
8. Host Educational-based Webinars
People love to learn, and webinars have the largest reach to reach your audience. Pair this with a good social advertising strategy and you'll be able to see an increase in your website traffic. People love value-based content. Cater your content to What's in it for them instead of how will this benefit me.
9. Try to incorporate videos in your content strategy
Written articles are a great way to increase traffic as well. It can be "How-To" Videos or a video that interacts with your site's visitors. YouTube has 1 billion views daily. Tell me that video isn't an effective strategy. If your site has even 1% of what YouTube has, you would have a great influx of traffic.
Well, that just about does it for today’s post. Now that you know 9 evergreen strategies to get traffic to your website, what are you waiting for? Start planning your marketing strategy right away! If you’ve got your own tips for increasing traffic to your website, I’d love to hear them. Comment below for your tips and tricks on how to get traffic to your site.